ALLURE II ‘24 Collection launch

Introducing our new made-to-order collection Allure II , featuring three refined gowns, a new cult mini dress and a versatile array of interchangeable separates each meticulously crafted to work with pieces in the current or previous collections.

Drawing inspiration from the beauty of the 1950s & 60s silhouettes, each gown in this collection pays homage to the classic elegance of the era, while infusing modern touches for a contemporary take on these enduring silhouettes. a testament to the artistry and craftsmanship synonymous with our brand, offering a diverse range of silhouettes, from sleek and contemporary to voluminous and romantic. 

Stay classic and polished with the Mariska, Maho or Camille gowns, transform into regal attire with the Eloise Tails, Daphne Train or Grace Overskirt, or opt for a more contemporary look with the Mika Top and Rose Mini - either way timelessness remains.

Below we take you through all of the looks in the collection, where you can click through to the product page to find more details on each piece.

MARISKA GOWN

MAHO GOWN

ELOISE TAILS WITH MARISKA

ELOISE TAILS

CAMILLE GOWN WITH TUTTI TULLE NECK SCARF

MIKA TOP with SADIE SKIRT

DAPHNE TRAIN WITH MARISKA GOWN

DAPHNE TRAIN

GRACE OVERSKIRT WITH MARISKA GOWN

ROSE MINI

Allure II will be available to order from Prea Jame Bridal and selected stockists worldwide from Mid-August.

If you would like to find out about pricing and your nearest Prea James Bridal retailer, please visit the Allure II collection page where you can enquire through the form on the product pages.

PHOTOGRAPHER | Matt Godkin 

PHOTOGRAPHY ASSISTANT | Donna Jean 

SET DESIGNER | Mariska Lowri 

MODEL | Mel Jarnson (priscilla’s model management) 

HAIR & MAKEUP | Kristin Brett 

JEWELLERY (Earrings) | A.B.Ellie 

STYLISTS Prea James & Kira Zaher 

DESIGNER ASSISTANTS Noam Levin & Kira Zaher