Allure 2024 Collection Launch

 
 

Introducing Allure, our new 2024 core collection spilling with gowns, separates and accessories for the modern bride.

Allure marks the evolution of Prea James Bridal into a more refined, fashion forward silhouette. A strong focus on redefining nostalgic 60s cuts for the modern bride through hand-drapery, fluid structure and textural fabrications. Crafted from luxurious Silk Duchess Satins, Silk Dupions, Mikado and Floral Jacquards in our Sydney atelier through our environmentally friendly and couture-inspired methods.

Statement styles such as the Giana gown, Rita corset and Jamila skirt are destined for the fashionable bride. Fresh interpretations on Prea James Bridal signature styles, such as the Nina gown inspired by the iconic Winona mini, and the Audra gown inspired by the Sidonie dress, are elegantly chic silhouettes designed for the timeless bride.

Below we take you through all of the looks in the collection, where you can click through on each image to the product page to find out more details on each piece.

 
 
 
 
 
 
 

ORBIT VEIL

 
 
 

Allure will be available to order from Prea Jame Bridal and selected stockists worldwide from October 6th 2023.

If you would like to find out about pricing and your nearest Prea James Bridal retailer, please visit the Allure collection page where you can enquire through the form on the product pages.

PHOTOGRAPHY  - Matt Godkin

PHOTOGRAPHY ASSISTANT - Donna Jean

MODEL - Michaella @ Chic Model Management

HAIR & MAKEUP  - Kristin Brett

JEWELLERY - A.B. Ellie

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ALLURE II ‘24 Collection launch

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