Our Paddington Flagship Featured on The Lane

In May this year, we opened our first Prea James Bridal flagship boutique in Paddington, Sydney.

After starting the label 5 years ago, it has always been a dream of mine, and after so much hard work, to see this dream come to life has been truly incredible.

We recently had the pleasure of welcoming The Lane into the space to interview myself on the brand, the opening and wedding advice.

Read the full interview over on The Lane, and visit the Prea James Bridal Paddington Flagship at 92 Oxford Street, Paddington.

Photography by Petter Karlstom

I was really inspired to create a space that encapsulated a modern, minimal and harmonious aesthetic in an intimate setting. I wanted brides to come in and feel inspired, not only by the gowns but by the surrounds of the boutique, making it a complete and personalised experience.

Finding a gown is such a personal experience, one we don’t take lightly. You need the time and space to make that decision in a calm and inspiring environment. Some of our styles only have slight differences, so a bride can now compare two at the same time and discuss fabric changes and possible customisations with our staff who have been trained intensively on our styles.

Photography by Petter Karlstom