In the Midst 2021 Collection
Prea James fifth made-to-order collection titled In the Midst.
“This year, I think for many of us, we have been forced to really reflect on what is truly important to us.” Says James “I felt it made me consider on a deeper level what is truly important to me as a mother, a daughter, a friend and the direction I wanted the brand to continue in.”
The Amelie and Odette gowns bring in something a little different from the sleek signature style traditionally found at Prea James. Catering to different body shapes and sizes, while still maintaining a fashion forward edge and the comfort and wearability at the forefront of the PJB design ethos.
The Zoe Pant Suit is something Prea had been working on for a while with a tailor in Sydney’s fashion district. The high waisted pants have a gentle flare and can be worn with some of their existing pieces as well as beyond the wedding day. The Zoe Jacket is a tuxedo style double breasted blazer with clean lines and an incredible tailored fit.
The Zoe Pant Suit can be styled with the Mia Mesh Top to achieve the epitome of a relaxed, modern bridal look.
This season also brings in a new embroidery design inspired by Australian Native flora, with the Metilda gown. Prea collaborated with a textile designer in Paris to create this fabric, inspired by the eucalyptus tree and its unique flowers and leaves, they created an organic and textural embroidery in ivory tones. The sample motif was created in Paris and then sent to the PJB team of embroiderers in India who produced it on a larger scale. The fabric panels then come back to Australia to be sewn by the Prea James in-house team of seamstresses.
In the Midst brings in 10 new gowns, alongside 6 new interchangeable separates. The Mia Mesh Top and the Ana Detachable Sleeves can be worn with a number of styles to transform the look of the gowns giving possibility to two different wedding day looks.
“In the Midst has many meanings to me, it sums up the mood throughout these unprecedented times in 2020, yet there is still an energy of hope. I felt a sense of unity with people coming together to fight for change. There was also a deeper appreciation for family and loved ones during a time where we weren’t able to see our family. As if in the midst of it all we realised what was truly important.”
